Are you a successful DTC brand looking to scale?

Would you like to enter new markets and sell more goods on wholesale basis?

Do you know what to expect when pitching your products (and yourself) to the retail stores buyers?

  • Are you frustrated with the slow growth of your brand?
  • Do you want to start your wholesale journey but have no idea what some of these terms mean, such as MOQ, EDI, or lead time?
  • Do you really need UPCs in order to sell your products at retail stores?
If you tried offering your products to the retail buyers but:

~ never heard back

~ priced your products too low

~ hate cold calling

If you would like to be a part of an awesome, inspiring and knowledgeable community, join my course and we will learn together!

In my 20+ years of pitching products to retail store buyers, I have learned so much, made many mistakes, but also enjoyed great successes and grew our wholesale operations to a multi-million dollar empire. Our products were sold worldwide, and I have earned a nice living.
Let me show you how you can do the same.

My Wholesale 101 class and what to expect...

This class is a perfect fit for

makers, creators and manufacturers.

My current client lineup includes makers and small manufacturers of condiments, snacks, beauty products, apparel, gift and décor items,

If you are successfully selling your products DTC (direct to consumers), this class will teach you how to start your wholesale operations.

What you get when you enroll

Over 7 hours of video lessons with a focus on starting a wholesale business and providing a foundation to:

~uncover the gaps in knowledge
~discover the basics of B2B industry
~ understand current trends & sales cycles

PLUS, weekly group coaching sessions to further help you
on your journey!

What my amazing clients say about

working with me...

Flora Flora Co

I have worked with Diana for about 6 months now and I could not be more grateful for her guidance. She is an expert in her field and I would be lost trying to grow the wholesale aspect of my business without her!


Diana is a very knowledgeable and professional B2B sales consultant. In just 4 weeks, she has opened doors of opportunity for our brand that we used to dream about. I am super grateful for her and her team for sharing specific industry insights to successful break into B2B retail. I look forward to negotiating more deals with her counsel. Thanks so much Diana ! You're the best ! :)

Cookies Con Amore

It was such a pleasure working with Diana Barbiani! She always goes the extra mile to try to find solutions for us. Every meeting I had with her was always filled with new and helpful information. Even during the pandemic, she was able to help pull us up by giving us alternatives on how to sell in different online platforms which had a particularly good outcome for my business. I was introduced to new ways of selling my product such as through Doordash and GrubHub which was something I personally never thought my business could apply to. Overall, I am incredibly pleased with her services and I would definitely recommend working with her!

Happening weekly!

About me...

The Rep Academy was founded in 2019 by Diana Barbiani, a wholesale operations expert with 20+ years of experience in sales and procurement. Diana is a highly accomplished and results-oriented entrepreneur and business owner with extensive experience in developing and executing creative strategies to drive business growth, increase and sustain profitability, expand the customer base, and enhance the company’s branding. 

See more about me here...

Choose a Pricing Option


  1.  When does the course start and finish? The course is a completely self-paced online course — you decide when you start and when you finish.
  2. How long do I have access to the course? After enrolling, you have unlimited access to this course for as long as you like — across any and all devices you own.
  3. What if I am unhappy with the course? If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
  4. Will I get a grade or certificate? No grades will be given in this course but you will receive a certificate of completion once you finish all the lessons.